Timeline

• Competition Launch: March 2026
• Submission Deadline: May 15, 2026
• Shortlist Announcement: 
• Winner Announcement: 

Description
This competition invites creatives from around the world to design the official mascot of the World Food Congress. The goal is to create a memorable and engaging character that represents food science, innovation, sustainability, and the cultural identity of Hong Kong.

Objective
To develop a mascot that captures the spirit of the Congress and communicates food science in a way that is approachable, meaningful, and globally relevant.

Who Can Participate
Open to participants worldwide, including:

• Students
• Professionals
• Designers
• Creatives

Submissions can be made individually or as a team.
Participants from Hong Kong and the Asia-Pacific region are especially encouraged to join.

Submission Requirements
Participants must submit:

• An original mascot design (illustration or digital artwork)
• A name for the mascot
• A concept description (150–300 words) explaining:
  • Inspiration
  • Connection to food science and innovation
  • Link to Hong Kong culture (such as harbor, skyline, dragon symbolism, or cuisine)

Design Guidelines

• The mascot should: Be visually appealing, friendly, and easy to recognize
• Reflect key themes: Food science and technology, Sustainability and future food systems, Global collaboration
• The design should also be adaptable for: Social media, Merchandise, Event branding

Awards

• Winning Design
  • Selected as the official mascot of the World Food Congress
  • Featured across all event platforms
  • Invitation to attend the Congress in Hong Kong (travel support to be specified)
• Runner-ups
  • Certificates of recognition
  • Featured on official channels

Judging Criteria
Entries will be evaluated based on:

• Creativity and originality
• Relevance to food science and Congress themes
• Representation of Hong Kong culture